Well, there’s obviously still a big market for Marvel projects! During the Primetime Emmy Award ceremony this past weekend, Disney+ dropped the first trailer for WandaVision and it ended up being a massive hit!
According to Deadline, the first trailer for the Disney+ TV series racked up a massive 53 million viewers during its first 24 hours online. As a result:
“[it’s] believed to be the highest 24-hour draw online ever for a streaming service’s series ad spot.”
The numbers that the WandaVision trailer pulled in put it up there with Super Bowl TV spots for film franchises like Avengers and Fast & Furious. When it comes to social media influence, the trailer had 302.6k mentions, and as RelishMix tells the site:
“Roaring at theatrical social media rates from the Emmy TV broadcast spot drop — WandaVision is seeing video counts across social platforms, in a full 24-hours, exceeding 55.7M views, predominantly on YouTube with over 36.1M views.”
I know a lot of fans have expressed their disinterest in the WandaVision series. For me, I’ve been super excited about it and the strange and unique story that Kevin Feige wants to tell with it. It’s great to see that the interest of fans has perked up with the trailer, it’s caused a good amount of excitement, and I have no doubt that WandaVision is going to be a big hit for Marvel and Disney+.
The series is a blend of classic television and the Marvel Cinematic Universe in which Wanda Maximoff and Vision—two super-powered beings living idealized suburban lives—begin to suspect that everything is not as it seems.
Elizabeth Olsen and Paul Bettany reprise their roles in the series, which has previously been described as “a mash-up between American sitcoms throughout the decades and Marvel films with these characters.” It’s also been explained that the story “snowballs into an epic Marvel movie that you’ve grown to know or love.”
The series will also start Wanda Maximoff down the path of actually becoming Scarlet Witch, and the story will have repercussions for the entire future of the MCU in Phase 4. Many fans believe that involves how the film will tie into Doctor Strange in the Multiverse of Madness, and will crack open the multiverse.
The series also stars Kat Dennings reprising her role as Darcy Lewis and Randall Park returning as FBI Agent Jimmy Woo from Ant-Man and the Wasp. It will also feature MCU newcomer Teyonah Parris as the grown-up version of Monica Rambeau, a character who first made her appearance in last year’s Captain Marvel, and Karthryn Hahn is playing Agatha Harkness.
The series is being developed by Jac Schaeffer (Captain Marvel) who is serving as the series’ producer, showrunner, and head writer. Matt Shakman is directing the series.
WandaVision will premiere sometime in 2020.