The classic toy, Slinky, is getting the big Hollywood treatment with a new feature film that will be helmed by the director of Billy Madison and Half Baked, Tamra Davis.
The movie will be titled Slinky and it will tell the true story behind the inception of the playroom staple. While Slinky was created by Richard James, the film will actually center on his wife, Betty James, “who took over the struggling business after her husband left her with their six children and a nearly bankrupt company. In an era dominated by male CEOs, Betty James held her own and helped turn the Slinky into a must-have item for kids.”
Davis said in a statement:
“I am so thrilled to have the opportunity to tell the story of Betty James; a female inventor, business woman and dedicated mother who with her husband Dick James invented the Slinky. When I read her story I was so inspired by the ups and downs of their rags to riches tale. I had no idea the iconic toy told the story of American innovation, domestic drama and the rise of the female executive. Betty James’ life is a moment in American history where women proved they could not only survive in the face of despair but flourish when the opportunity presented itself. I immediately connected with Betty James. She was an intrepid woman who’s goal in life was to create joy and make people happy.”
Producer Joanne Rubino added:
“Tamra was an instant and instinctual choice for us to helm this film. She will elevate the storytelling to a new level with Betty James point of view in the foreground and the iconic Slinky toy as the co-star.”
Chris Sivertson is writing the screenplay, along with Ann Carli and Cristina Curbelo. Principal photography is expected to begin in 2021.