With only a couple of weeks before the PlayStation 5 launches, Sony has released a launch promo to get fans pumped up for the next generation of interactive entertainment. I think that the promo accomplishes its goal of raising the excitement levels. At least for me! This is a pretty great PS5 ad!
When talking about the ad and what they were trying to accomplish with it, Eric Lempel, Senior Vice President, PlayStation Worldwide Marketing, said in a statement:
For launch, our goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates our desire to push the boundaries of what is possible and evokes the excitement that you will have through the unique experiences made possible with PlayStation 5.
The theme of the spot is centered around the idea of exploration. There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Finally, we needed an iconic voice to narrate this unique spot, we went with our new strategic creative partner – Travis Scott. We hope you enjoy, and we look forward to continuing to explore new and exciting worlds with you through PlayStation 5.
The PlayStation 5 is set to be released on November 12th in the United States and November 19th globally, with the version containing a disc drive running $499 while the all-digital console will cost $399.
Check out the ad for yourself below and let us know what you think! Will you be buying a PS5?